3 SHORT FILM: INDUSTRIAL SOUNDSCAPE, BUG CRAWLS, INTERVALOMETER: STEPS
AND A SOUND INSTALLATION: THE AIR IS ON FIRE_ I (Station) .
SEPTEMBER 17 – DECEMBER 31, 2014, TUESDAY – SUNDAY 10 AM – 7 PM
MAST presents the Italian debut of the The Factory Photographs by David Lynch.
These black-and-white photographs exude Lynch's fascination with factories, his obsession with smokestacks, chimneys, machinery, darkness and mystery. For more than 30 years now, David Lynch has been photographing derelict monuments of industrialization: brick structures with arches, cornices, domes, and towers, with portals and high windows, resemble cathedrals. These are remnants of a lost world, when factories were proud milestones of progress, today deserted wastelands, scenarios for stories loaded with the emotional aura so characteristic of Lynch.
The photographs were shot between 1980 and 2000, depicting factories in and around Berlin and in Poland, England, New York City, New Jersey and Los Angeles. It is as if the soot, or the vapors and fine dust of the place have deposited themselves onto their surface: they look like charcoal drawings, haptic, the graphic lines in inky black and shades of gray. In a captivating way, the photographs reveal the unmistakeable hand of Lynch: magical, surreal imagery resemble dreamlike sequences in subjects, moods, and nuances of colour. They evoke the labyrinthine, brooding and enigmatic quality of his films.
David Lynch, an icon of American cinema, was born in Missoula, Montana in 1946 and lives in Los Angeles. A director, screenwriter and producer, he is also an accomplished painter, musician, designer and photographer. He initially devoted himself to painting: in 1966 he attended the Pennsylvania Academy of Fine Arts in Philadelphia, where he created his first short film. He later moved to Los Angeles. Lynch's first film, Eraserhead (1977) became a "cult classic". The Elephant Man (1980), Blue Velvet (1986) and Mulholland Drive (2001) each brought him an Oscar nomination for Best Director. Dune (1984), Wild at Heart (1990), Lost Highway (1997), The Straight Story (1999), INLAND EMPIRE (2006) and the television series Twin Peaks (1990 -1991) have been honoured with numerous awards.
Exhibition curated by Petra Giloy-Hirtz, in collaboration with MAST and the Photographers' Gallery.
As part of the exhibition, some of Lynch's short films will be shown in a continuous loop: Industrial Soundscape, Bug Crawls, Intervalometer: Steps.
The big images are archival pigment prints
The small images are archival silver-gelatin prints
MAST stands for MANIFATTURA di ARTI, SPERIMENTAZIONE e TECNOLOGIA (ARTS, EXPERIENCE and TECHNOLOGY).
MANIFATTURA: the industrial identity of the district
ARTI: the highest forms of creative expression
SPERIMENTAZIONE:the practice at the heart of innovation
TECNOLOGIA: the application of techniques that can improve human life
The project was designed by STUDIO LABICS in ROME, which won an invited competition organized by G.D (COESIA group) in 2005, among the most renowned young Italian architecture firms. Two major pedestrian ramps, which extend from the core of the building to the main access, symbolize the close relationship between the Coesia industrial complex and the surrounding city, creating a metaphorical bridge between COESIA, the immediate city surroundings and the adjacent park. The building consists of two sections that stand next to each other, with large windows, glass features, and frames in steel. The original architectural design extends throughout the spaces occupied by the various services. A reflecting pool and landscaped garden complete the design, showing how the transformation of a former industrial space can revive an area on the outskirts, with company and community activities that make it a gathering place.
WHERE NEW INTERACTIVE TECHNOLOGIES AND INDUSTRIAL PHOTOGRAPHY OFFER A CONTEXT FOR EXPERIENTIAL LEARNING ON INNOVATION, ENTREPRENEURSHIP, MECHANICS AND THE WORLD OF WORK
The Gallery is partially modelled on so-called science centres, in which the visitor can try the interactive displays and experience a greater level of involvement.
The space will be dedicated to the culture of innovation, with a particular focus on technological innovations in mechanical industry. The aim is to stimulate both curiosity and creativity within the different groups of visitors.
It is envisioned that the installation in the Gallery will include the following devices:
- hands-on exhibits (interactive devices and instruments)
- multimedia exhibits
- virtual reality installations (augmented reality)
- teaching labs
The ground floor will mainly host a great interactive game based on entrepreneurship. This will be developed and installed after the opening of the Centre.
Gallery / target
The Gallery aims to reach out to local communities in order to enhance the perceived value of the mechanical industry. Leveraging on the local identity, MAST Foundation wishes to offer a context within which it becomes possible to share knowledge and experiences and to educate the younger generations through a mix of technology, innovation and art in a dynamic, flexible, committing and engaging environment.
The most interesting target is the Z generation, people born after 1995 and digital fluent.
The Gallery will develop close relationships with middle schools, high schools and universities to involve the maximum number of people in the target group. In addition, the exhibition space will propose activities and services of interest to senior people and families. (...)
WHERE EXCELLENT TRAINING IN MECHANICAL TECHNOLOGIES OFFERS COESIA EMPLOYEES AND SCHOOL PUPILS OPPORTUNITIES FOR CONTINUAL GROWTH
The Academy will offer technical and management training to Coesia employees and other organizational members. Moreover, it will offer workshops and short courses to visitors of MAST and students of different age groups; the focus of the programs will be on innovation and entrepreneurship, while the methodology will facilitate experience and participation.
With this perspective, the Academy together with MAST Foundation will establish permanent relationships with different departments and schools of the University of Bologna, and other Academic Institutions and Foundations in the field.
The Academy will make large and small classrooms available, equipped with cutting-edge teaching technologies. Available for a fee to outside companies and organizations, will be a classroom equipped for video-conferencing with Cisco's "Telepresence" technology.
WHERE SCREENINGS OF DOCUMENTARIES, AND MUSICAL AND ARTISTIC PERFORMANCES, CREATE THE CONDITIONS FOR THE DEVELOPMENT OF CREATIVITY
The Auditorium will be available to host activities associated with both the exhibition space, the Learning Center and the Coesia Group (conventions, meetings, films) as well as offering various events such as concerts, shows, conferences.
In terms of size (400 seats) and other architectural/technological aspects, the auditorium was designed with features that set it apart from other auditoriums in Bologna.
With 400 seats, it is the only medium-sized space near the centre of the city.
One of the most important aspects is its acoustic system, which can be adjusted depending on the type of event.
WHERE CULINARY EXPERIMENTATION COMES TOGETHER WITH TECHNOLOGY, SUSTAINABILITY AND MULTICULTURAL INVENTIVENESS
The cafeteria is located on the first floor, beneath the auditorium. It will provide meals in a pleasant and informal atmosphere, and will be open 7 days a week to visitors, Coesia executives and their guests, and outside customers.
From spring to autumn, the cafeteria will also be open on the large terrace overlooking the reflecting pool in front of the centre. The cafeteria will have 2 entrances: one from the Foyer and one from the garden.
The cafeteria will play an important role, not only as a service for MAST, but also as a way to liven the place in the days or hours when there is less turnover.
Bringing in top chefs may be one way to mix food, art and technology in a manner consistent with the MAST Foundation's mission.
WHERE TODDLERS TAKE THEIR FIRST STEPS IN SOCIAL LEARNING AND BEGIN TO EXPRESS THEIR IMAGINATION
A significant area of MAST has been dedicated to a unique crèche, built to host the very young children of the Coesia Group employees during office hours. The Day-care was opened on October 1, 2012 and can host up to 80 children of Coesia Group employees (85%), and the community (15%).
The project was realized in collaboration with "Reggio Children, an International Center for the Defense and Promotion of the Rights and Potential of All Children". Relying on their wide experience developed during the last three decades, Reggio Children have created a methodology – recognized all over the world – focused on the value of collegial work and of meaningful relationships between children and their families.
A management company was established, and in collaboration with Reggio Children, the Cadiai Cooperative and the Giannino Stoppani Cooperative, it will manage the Day-care, the pedagogical approach and relationships with institutions.
From September 2013, to meet a local need, a kindergarten section for three-year-old children was also opened.
INNOVATION AT THE CRÈCHE
The MAST crèche is based on a pedagogical project that offers children a range of educational and cultural stimuli:
The value of beauty
The architectural choices, the colours and the furnishings are inspired by aesthetic criteria and by the most up-to-date pedagogical studies on the perceptions of young children
A tool of everyday life and modernity, to promote new methods of communication and information exchange between educators and parents
Objects of growth that accompany the development of the child's representation and language
Chosen as the product of a fine artistic and craft culture
English through songs
To learn new sounds through music with a mother tongue teacher
The workshops of colour, nature and music
The workshops are places where children, teachers and families can meet, discover and explore. The first is for painting, the second is for experiencing time as change in plants and fruit – also in relation to an outdoor vegetable garden – and the third is for playing and listening to music.
WHERE THE FUNDAMENTAL PRINCIPLES OF MODERN NUTRITION BECOME AN OPPORTUNITY FOR ACTIVE AWARENESS
The canteen (1,000 sqm) will provide the opportunity for active awareness of the basic principles of modern nutrition, with the aim of improving lifestyle. It will be organized into islands with nutrition labels and the "free-flow" path will favour careful food choices.
During the week the canteen will serve lunch to Coesia Group employees, while during the weekend, it could be used to host events.
WHERE THE INNOVATION OF TECHNOLOGY FOR PHYSICAL ACTIVITY MESHES WITH THE DEVELOPMENT OF SUSTAINABLE LIFESTYLES
La palestra, di cui fornitore e gestore è la Technogym (azienda del territorio leader mondiale nelle attrezzature per il fitness) propone una offerta differenziata basata su un modello di benessere olistico e integrato e sarà in funzione anche per la comunità con programmi dedicati.
Il Ristorante Aziendale e il centro Wellness sono pensati come parte di un progetto unitario dove alimentazione e attività fisica sono elementi qualificanti l'identità dell'accoglienza di MAST. Fra i valori che ispirano il progetto vi sono la promozione di una idea di salute legata alla consapevolezza, alla informazione, a una cultura della nutrizione legate al benessere e alla salute nell'ottica di un miglioramento della qualità della vita.